The starting point
Aesthetic Health is one of the UK’s most respected aesthetic clinics, known for their premium treatments and loyal patient base. Despite their strong reputation and dedicated community, their email marketing wasn’t living up to its potential. Newsletters were sent sporadically, mostly as announcements, with no consistent strategy. While open rates remained high thanks to the trust patients had in the brand, engagement beyond that was minimal. Click-through rates were often at, or worryingly close to 0%.
What were their challenges?
Between March and August 2023, Aesthetic Health ran several in-house email campaigns. Patients opened them, but very few clicked further. Why? Emails lacked a clear design hierarchy and conversion-driven messaging, leaving patients unsure of what to do next.
The clinic approached LTF Digital to turn this around. The challenge was simple but crucial: how do we transform loyal readers into active clickers and converters?
Their goals:
- Relaunch their email aesthetic in line with their new website
- Improve email engagement and boost click-through rates
- Encourage loyal patients to re-explore treatment options
- Establish consistency in clinic-to-patient communications
- Grow their subscriber base with new sign-ups
Risks without support:
- Losing momentum after a quiet period
- Failing to build traction for their brand-new website
- Missing out on valuable booking opportunities
- Keeping patients in the dark about exciting new treatments and services
The treatment plan
Our approach centred on creating an email marketing strategy that was equal parts beautiful, strategic, and actionable. At a high level, this meant:
- Designing a bold, branded template that was easy to navigate
- Injecting fresh energy into Aesthetic Health’s email voice
- Educating patients on treatments while driving curiosity and bookings
Quick wins
Right away, we implemented a brand-new template paired with a confident brand voice. The results spoke volumes with a 73.7% open rate and an impressive 25.8% click-through rate. This single campaign immediately proved the power of a structured, strategic approach.
Delivering success
- +2,000% increase in average click-through compared to previous campaigns
- 5,571 total messages sent
- Unsubscribe rate below 1%
Building Momentum
The success of the Ultherapy® campaign has helped shape a new approach to treatment launches across the clinic. By combining patient education with authentic storytelling and compelling visual content, the campaign has established a framework that can be adapted for future marketing initiatives, creating greater engagement, trust, and long-term results.
Next steps include:
- The Ultherapy® campaign format is now being used as a model for future launches.
- Upcoming campaigns will include video, before-and-after focused education, and patient journey storytelling
Your skill, professionalism, vision, and patience have resulted in a fantastic outcome
