ABOUT LTF
Exceptional people, proven systems
For 16 years, LTF has been trusted by businesses in Medical Aesthetics to navigate a complex digital world. We’ve made friends, built digital assets, won awards, grown businesses, created new patients, and seen new ideas blossom. We’re a family of professionals committed to excellence.
LTF’s mission to transform digital marketing
As a team, we aim to demystify digital marketing for the Medical Aesthetics market globally, and provide world-class, trusted, and genuine partnership for ambitious clinics and businesses to enable sustainable, ethical growth for all parties. To be the antithesis to cheap, amateur marketers, and discount tactics.
LTF is the leader in all things digital in the worlds of Medical Aesthetics & Dental
We break new ground in how to use digital for clinic and business growth through key values, and we do it in ways that are always aligned with safety, ethics, and high quality work, over fast / cheap / unethical alternatives.
True partnership
We’re more than just an agency; we’re a committed partner. We care deeply about your business success, just as you care about ours. Our relationships are built on mutual respect, collaboration, and shared growth.
Results over shortcuts
We prioritise long-term results and brand integrity over cutting corners or chasing quick wins. Our goal is to help clients build strong, sustainable businesses, not just to save money in the short term.
Thoughtful delivery
Some things are worth the time they take. We work with urgency, but never at the expense of quality. We also educate our clients on the value of taking the right amount of time to do things properly.
Integrity always
Doing the right thing is non-negotiable. We act with integrity in every situation, no exceptions, no excuses.
Fix the root cause
Mistakes happen. When they do, we don’t just patch them up, we address and correct the root cause to ensure they don’t happen again.
Empowered to pause
Every team member has the authority to stop the production line at any moment, for any reason. Quality and accountability come first, always.
Shared responsibility
We each own the responsibility to deliver real results for our clients. Accountability is part of the culture, not just a job description.
Joy and balance
We believe in the power of fun, meaningful human connection, and time away from screens. A balanced life fuels better creativity, collaboration, and outcomes.
Radical honesty
We show respect through honesty. We value open, courageous conversations, even when they’re uncomfortable. Truth builds trust.
People first
We put our team before our clients, and our results before our profits. Because when we take care of each other and focus on doing great work, everything else follows.
Who’s behind the wheel at LTF? Learn what it takes to be market leaders.
Operations
Operations at LTF is the engine room of the business, the behind-the-scenes powerhouse that keeps everything running efficiently and effectively. Led by Rick as Managing Director, Nick as Operations Director, and Hannah overseeing Finance, this team forms the cogs, wheels, and brains behind the agency’s overall success. From strategic direction and financial planning to streamlining internal processes and ensuring smooth day-to-day functioning, the Operations team plays a vital role in supporting every department. Their leadership and insight drive growth, maintain stability, and create the foundation that allows the wider team to deliver outstanding results for clients.
Client Services
The Client Services team at LTF plays a vital role in the smooth and successful delivery of digital marketing campaigns. Working closely with both clinics and clients on a daily basis, the team manages everything from regular meetings and reporting to overseeing the full scope of each client’s marketing activity. Acting as the central point of coordination within LTF, they ensure that every campaign runs efficiently and in alignment with client goals. Known for their professionalism, organisation, and infectious energy, the team combines strategic thinking with a genuine passion for results, making them not just effective collaborators, but also a pleasure to work with.
Project Management
Project management at LTF is the glue that holds every campaign and initiative together, ensuring that each project, whether a full website build, a targeted digital marketing campaign, or anything in between, is delivered smoothly, on time, and to the highest standard. The project management team works closely with clinics from the outset to create strategic, well-structured plans tailored to their specific goals. From detailed timing plans to regular milestone check-ins, project managers keep everything on track while ensuring clients are always informed and confident in the process. By collaborating closely with all internal departments, they help coordinate efforts across the board to achieve the best possible outcomes.
Biddable Media (Meta/Google Ads)
The Biddle Media Department at LTF is our specialist team for all things PPC (Pay-Per-Click), expertly managing advertising across platforms such as Meta (Facebook and Instagram) and Google Ads. With a strategic and data-driven approach, the team develops detailed campaign plans tailored to client goals, working closely with the design department to produce high-impact static and video creatives. Every ad build is rooted in proven techniques to drive high-quality lead generation, ensuring strong return on investment. Ongoing performance monitoring and optimisation are central to their process, allowing the team to adapt quickly and maximise campaign effectiveness at every stage.
Design
The Design Department at LTF is at the creative core of everything we deliver, producing visually compelling and strategically effective assets across all digital channels. From full website designs that prioritise user experience (UX) and user interface (UI) for optimal performance, to eye-catching Meta ad campaigns, banners, email assets, and social media graphics, the team ensures every piece aligns with brand identity and marketing objectives. With a strong focus on both creativity and functionality, the department plays a key role in driving engagement and achieving impactful results for our clients.
Development
The Development team at LTF brings technical expertise and versatility to a wide range of website projects, from quick updates and tweaks to fully bespoke, feature-rich website builds. While WordPress is our core platform, our developers are also skilled in Webflow, offering flexibility to meet different client needs. With a strong command of coding languages and technologies such as HTML, CSS, JavaScript, and PHP, the team ensures that every site is not only visually impressive but also fast, functional, and future-proof. Their collaborative approach and attention to detail help bring creative concepts to life with seamless performance.
SEO
The SEO Team at LTF is dedicated to boosting online visibility and driving organic traffic through strategic, data-led search engine optimisation. Their work begins with comprehensive SEO audits that uncover opportunities for improvement across technical performance, on-page content, keyword usage, and site structure. From there, the team implements tailored SEO updates which can include content optimisation, metadata improvements, internal linking, and resolving technical issues, to enhance site rankings and user experience. With a focus on long-term growth and measurable results, the team ensures that each website is fully optimised to perform at its best in search engine results, helping clients get found by the right audience at the right time.
CRO (Conversion Rate Optimisation)
The CRO (Conversion Rate Optimisation) department at LTF is dedicated to improving how effectively websites and campaigns convert visitors into enquiries, bookings, and paying clients. Using a mix of analytics, user behaviour insights, and structured testing, the team identifies barriers to conversion and implements evidence-based solutions that boost performance across every stage of the user journey. From heatmapping and session recordings to A/B testing and funnel analysis, every recommendation is grounded in data and user intent. Working closely with the Design, Development, SEO, and Biddable Media teams, the CRO department ensures that every digital touchpoint is optimised to drive measurable growth. By turning insights into clear actions, the team helps clinics achieve stronger results from the same traffic - maximising both efficiency and return on investment.
Content Writing / Social Media
The Social Media Department at LTF is all about building brand presence, sparking engagement, and driving traffic across a wide range of platforms. From crafting strategic social media plans to creating compelling content, the team works across Facebook, Instagram, TikTok, LinkedIn, and X (formerly Twitter) to ensure every post has purpose and impact. With a keen understanding of each platform’s strengths and audience behaviours, they tailor content to maximise reach and relevance. Whether it’s eye-catching visuals, trending reels, or engaging captions, the team’s goal is to boost awareness, foster genuine connections with audiences, and support broader marketing objectives through consistent and creative social media activity.
Email Marketing
The Email Marketing team at LTF specialises in designing and delivering beautifully crafted emails that capture attention and drive results. Every campaign is thoughtfully created to engage potential customers with visually striking designs and compelling messaging, timed perfectly for maximum impact. Built to the highest standards, these emails are not only aesthetically pleasing but strategically designed to drive traffic to client websites and convert interest into action. By combining creativity with performance insight, the team helps clinics attract new customers and build lasting relationships through the power of expertly executed email marketing.
IT
The IT Department at LTF is the backbone of the agency’s technical infrastructure, ensuring everything runs smoothly behind the scenes. Responsible for the hosting and upkeep of hundreds of client websites, the team carries out regular maintenance to keep sites secure, up-to-date, and performing at their best. They handle a wide range of technical fixes, from resolving backend issues to troubleshooting functionality problems, ensuring minimal disruption to clients and users. In addition to supporting day-to-day operations, the IT team also plays a vital role in both internal and client-facing projects, managing complex technical elements to support seamless execution and long-term stability across all digital platforms.
Meet Rick O’Neill, expert in digital marketing for medical aesthetics
Rick O’Neill, Founder of LTF Digital, is a digital consultant to the medical aesthetics, cosmetic surgery and pharma sectors. With more than 20 years’ experience in digital marketing. He is also a founding partner of The Aesthetic Entrepreneurs, investor and advisor to several other digital businesses and is currently digital consultant UK and Europe to Merz Aesthetics.
