The starting point
Clinetix is a well-established clinic with consistent performance, but they were looking to accelerate patient growth, maximise paid media efficiency, and build a scalable foundation for Q1–Q3 expansion.
What were the challenges they faced?
While the clinic had a solid reputation, growth had plateaued. Lead volume and new patient acquisition needed to increase without inflating acquisition costs, and upcoming treatment launches required clear positioning and demand generation.
Their goals:
- Increase total leads and new patient numbers
- Improve year-on-year performance
- Build momentum heading into Q2 and Q3
- Prepare the market for premium skin health treatments
Risks without support:
- Missed revenue opportunities in peak demand periods
- Inefficient paid media spend
- Underperformance of new treatment launches
- Limited scalability into new patient demographics
The treatment plan
Build a high-performing multi-channel acquisition engine while laying the groundwork for premium treatment launches and future audience expansion.
Quick wins
- Optimised Google Ads to prioritise high-intent conversions
- Meta Ads structured to deliver volume efficiently across paid social
- Clear tracking across paid and organic channels to establish performance benchmarks
The long-term plan
- Introduction of a dual-focus skin health strategy starting February
- Preparation for a Thermage trial with revenue-first positioning and clinical data capture
- Creative testing using Meta’s Andromeda framework to systematically improve performance
How it was rolled out
January campaigns were monitored closely, results analysed, and insights fed directly into February and Q2 planning.
Results exceeded expectations and created a strong performance base for Q1 and Q2 planning.
Initial results:
- 99 total leads generated
Across paid and organic channels (highest monthly volume since August) - 57.6% of total leads converted into new patients
This was in in January alone - +42.5% year-on-year growth in new patients
Compared to the same period last year
Google Ads results:
- 31 conversions
- £1,973 spend with £31 cost per conversion
- 22 direct phone calls generated
Meta results:
- 35 leads
- £924 spend
- 31 conversions
Building Momentum
February activity pivots to a skin health–led strategy, combining paid media, email, and content to support both immediate revenue and long-term positioning.
- Thermage launch strategy: Premium positioning during a 90-day trial period, supported by email, paid media, and a recommended dedicated landing page
- Expansion into new growth markets for Q2 and Q3, including:
– Men’s skincare (professional men aged 30–45)
– Menopausal skin, positioned with medical credibility
– Acne treatment for children (subject to licensing)
What stood out straight away is they helped us build a proper system, we could track leads properly, follow their journey in the clinic and relate that back directly to LTF. The results have been a significant increase in reliable leads.I know what's working and this has made marketing fun again.
Dr Simon Ravichandran
