What’s the purpose of the LTF Leg-Up Foundation Scholarship?
To give medical aesthetic clinics access to a full year of professional, Done-For-You digital marketing they otherwise could not afford, and in return for delivering pro bono aesthetic treatments to patients whose confidence, well-being, and quality of life have been impacted by medical trauma or illness.
Patients supported through pro bono care:
Individuals affected by conditions such as facial disfigurement (congenital or accidental), surgical or acne scarring, neurological conditions, and cancer recovery, where aesthetic treatment can play a meaningful role in restoring self-esteem and mental well-being.
The starting point
Rediscovered Skin Clinic was a values-led, patient-first clinic with the clinical skill and compassion to help vulnerable patients but without access to the level of digital marketing required to grow sustainably and expand its impact.
The wider problem the Foundation set out to solve:
Many outstanding medical aesthetic clinics are unable to afford high-quality marketing support, limiting their ability to grow. At the same time, countless patients living with the physical and emotional impact of medical trauma cannot access aesthetic treatments that could significantly improve their confidence and well-being.
Their goals:
- Grow the clinic sustainably through professional digital marketing
- Build long-term visibility and patient demand
- Build momentum heading into Q2 and Q3
- Create capacity to deliver meaningful pro bono care
Risks without support:
- Clinics with the right values are unable to scale
- Patients continue to live with avoidable emotional and psychological distress
- Fewer opportunities for ethical, purpose-driven growth within the industry
The treatment plan
Through the Leg Up Foundation Scholarship Programme, LTF awarded Rediscovered Skin Clinic a full year of DFY marketing support, removing financial barriers to growth while embedding a formal commitment to 5% pro bono aesthetic care for patients affected by medical trauma.
Quick wins
- Immediate rollout of SEO, blogs, and email campaigns
- Local visibility improvements via Google Business Profile optimisation
The long-term plan
- A brand-new website designed to support education, trust, and conversion
- Ongoing marketing systems to drive sustainable growth and long-term impact
How it was rolled out
Rediscovered Skin Clinic was awarded the scholarship in September 2025, with DFY delivery phased in immediately and continuing throughout the year.
A digital transformation
What’s been achieved for Cambridge Laser Clinic has been substantial, delivering powerful traction in both paid and organic performance and experienced a surge in high-quality leads, nearly doubled website traffic and conversions, lowered the cost per acquisition, regularly booked weeks in advance, and strengthened their brand as Cambridge’s leading doctor-led laser clinic.
General positive results
- Multiple patients supported through confidence-restoring care
- 100% DFY marketing support delivered at no cost to the clinic
£3,000+ in pro bono aesthetic treatments delivered to date, with more being delivered as the partnership grows, including:
- Dermal filler for significant volume loss for a patient living with MS
- Microneedling for a patient with surgical scarring
- BBL Forever Clear for a patient with acne
- Botox for a patient with Parkinson’s
Google Ads Performance (Dec 25 – Jan 26):
- 33 leads generated
- 30.3% converted into consultations
- 90% consultation-to-treatment conversion rate
- 27.3% overall lead-to-treatment conversion
Building Momentum
Rediscovered Skin Clinic continues to receive full DFY marketing support while actively delivering pro bono treatments through the Leg Up Foundation. The new website rebuild is currently underway, creating an even stronger foundation for growth and outreach.
- Completion and launch of the new website
- Continued SEO, content, and email growth
- Expansion of pro bono treatments to support more patients affected by medical trauma, scarring, neurological conditions, and cancer recovery
The Leg Up Foundation exists to prove that ethical growth and commercial success don’t have to be mutually exclusive. By empowering clinics to grow, we create the capacity to change lives, one patient at a time.
This programme has allowed us to grow our clinic while giving back to patients who genuinely need support. The impact goes far beyond aesthetics; it’s about confidence, dignity, and quality of life.
Aly Graham-Gage
