The starting point
Before engaging LTF on a full retainer, KAST Medical Aesthetics already had a strong local reputation and loyal client base but lacked consistent digital structure, regular marketing activity, and scalable lead generation. Visibility and traffic were inconsistent, new patient numbers had plateaued, and revenue from new patients had remained static for over a year.
What were their challenges?
KAST Medical Aesthetics started working with LTF in 2021 for a new website. In 2024, they approached LTF to help accelerate growth after experiencing a stagnation in new patient acquisition. Despite excellent clinical results and strong word-of-mouth, the clinic was not reaching enough new audiences online. They risked inconsistent marketing results in unpredictable new patient numbers, stemming from a lack of structured email and content marketing, no unified digital strategy across channels, under-utilised paid media potential, and overlooked website updates and technical maintenance due to insufficient internal resources.
Their goals:
- Increase new patient numbers
- Increase revenue generated from new patients
- Improve website performance and overall digital visibility
- Launch consistent, branded content that nurtures and converts traffic
Risks without support:
- Continued stagnation in growth
- Rising competition in the local market
- Difficulty filling appointment slots
- Increasing operational pressure without matched revenue growth
- Missed opportunities from high-value treatments and long-term LTV clients
The treatment plan
In 2024, KAST Medical Aesthetics committed to a full Done-For-You (DFY) retainer. Meaning LTF took over the entire digital ecosystem of the clinic and built a unified, always-on digital engine that consistently drives awareness, converts high-intent traffic, and nurtures leads into long-term patients.
Every channel was optimised to work cohesively, creating a smooth and predictable path from discovery → booking → repeat visits.
Quick wins
- Revamped Google Business Profile to boost local visibility
- Launched optimised Google Ads targeting high-intent search terms
- Improved website speed, structure, and key conversion pathways
- Introduced weekly email campaigns to re-activate dormant patients
The long-term plan
- Monthly SEO-optimised blog content to build long-term organic dominance
- Ongoing CRO development across the website
- Multi-campaign Google Ads + Meta Ads funnel strategy
- Seasonal promotions and structured launch campaigns
- Sustained email nurture sequences for retention and upsell
- Monthly strategic reviews to refine performance and scale spend effectively
How it was delivered
The LTF team implemented a fully managed approach with weekly execution, monthly strategy sprints, and constant optimisation across all channels. This ensured the clinic remained competitive, visible, and consistently in demand.
The results from adopting our DFY retainer
- New patients doubled, from 20 to 40 per month
- Revenue from new patients tripled; from £3,000/month to £9,000/month
- 5M+ Meta ad impressions, reaching 1.75M potential patients
- Overall business growth: +30% YoY
These results were achieved within just one year of LTF managing its digital ecosystem.
This compares the last 3 months (August to November 2025) to the same 3 months in 2024
This compares 1st January 2025 – 25th November 2024 (dotted blue) with
1st January 2025 – 25th November 2025 (solid blue)
This compares 1st January 2025–25th November 2024 (orange) with 1st January 2025–25th November 2025 (blue)
Building Momentum
KAST Medical Aesthetics continues to work with LTF on a long-term growth roadmap. With a fully optimised digital operation now in place, the next steps focus on:
Next steps include:
- Scaling paid media investment to drive further new patient growth
- Expanding high-value treatment campaigns
- Increasing automation in patient nurturing
- Continuing SEO growth to dominate local search
KAST now has a predictable, scalable pipeline of new patients, allowing the clinic to focus on delivering exceptional care while LTF continues to fuel their digital success.
“We have significantly grown, that one person touch point is like having another member of the team.”
