The starting point
Array Academy is Ireland’s leading medical aesthetics training provider. They have trained thousands of medical professionals in how to inject and how to build successful aesthetic businesses. Their courses cover foundation, advanced and mastery levels across a wide range of treatments including Botox, dermal fillers, microneedling, Radiesse training and more.
The team wanted a brand new website that would allow medical professionals to sign up for both in-person and online training. They also wanted the option for people to pay directly for their chosen course, as well as for models to book in for discounted treatments if they were happy to attend a training session.
What were their challenges?
Array already ran a successful aesthetics clinic, but they needed to bring the strength of that brand into a new website for the academy. At the same time, they wanted a fresh and distinctive look and feel that would clearly position the academy as a separate but connected part of the business.
They were also looking for a site that was easy to use, where people could log in, choose a course, and pay directly online. It had to reflect the high standards of the academy while still being functional and user friendly.
The treatment plan
We designed a brand new website with a high-end look and feel that put clear calls to action at the centre of the user journey. The site included space to showcase their work, along with reviews displayed prominently to encourage bookings and build trust.
Using a combination of WordPress, WooCommerce, custom code and Thinkific, we built a site that delivered everything the academy needed. It was designed to encourage bookings, streamline payments, and provide a seamless way for both students and models to get involved.
We also provided a foundation level of SEO work to help the academy get found on Google.
Delivering success
- Total clicks from Google increased by 16.2% year on year
- Impressions rose by 171.9% year on year
- Average Google ranking position improved by 31.6% year on year
