The starting point
LIV felt their website was outdated and wanted something that not only reflected their brand and their tone of voice but also enabled them to showcase all of the aesthetic and dermatology treatments they offer in a clear, concise in a user-friendly way that would showcase their services and clinical excellence with easier signposts to book a consultation.
What were their challenges?
The goal was to improve the UI and UX of the website, have a site that was ‘on-brand’ and ultimately to increase traffic and patient bookings.
Their goals:
- Improve the UX and UI of the original website
- Create a website that is ‘on-brand’ and speaks to their adience better
- Increase traffic and patient bookings
Risks without support:
- Stagnant growth due to an outdated and unclear userflow within their site
- Lack of brand recognition
The treatment plan
The high-level strategy was to start with an SEO audit to provide LTF and the client with a clear understanding of website performance to date including positives and challenges. This then helped to determine and lead into the sitemap, wireframes and design. Followed by website development and finally copy and SEO optimisation of every single page.
We started with an introduction call, swiftly followed by onboarding, providing us with access to all relevant dashboards to perform the SEO Audit. A detailed website design and development brief is provided to the client to understand all elements of the website that will be included as part of the overall project, followed by a sitemap, wireframes for content placement, 2 x design concepts for the client to decide which option is preferred and most in keeping with the clinic brand values, design, development, content population and SEO meta data and finally, website launch.
- Introduction call
This was to ensure we took the time needed to discover their needs, their wants and ultimately deliver the best that we could given their current situation. - SEO Audit
We were supplied access to their relevant dashboards to give us an idea into what their numbers were and how to approach an SEO plan to better their traffic going forward. - Design brief
We worked with the client to understand all elements of the website that will be included as part of the overall project. - Site mapping & Wireframes
Planning for their website structure began, laying out their information hierarchy and the pages needed included a wireframe for the client to understand visually the structure behind all the content. - UI Design
Designing two routes for their homepage, giving them a preference most in keeping with the clinic brand values. After sign off, we then lay out the rest of the pages in the same style, using the sitemap and wireframes as our guide. The focus here is to design with booking a consultation easier in mind. - Development
After design, they were then handed over to development to code up the pages, adding analytics, tracking and SEO techniques to ensure successful traffic will appear to their site.
Long-term, the clinic is also a DFY (Done For You) marketing client where the website formed the basis of all ongoing marketing activity thereafter.
Quick wins
We developed quick wins, involving launching well-crafted paid campaigns and targeted emails, boosting patient engagement almost immediately. For the long-term, we rolled out an integrated marketing plan combining organic growth with paid activity, ensuring The Stockbridge Clinic had both immediate results and sustainable momentum.
Measurable impact
- Organic website traffic increased by 60%
Building Momentum
Following the launch of the website, LTF have embarked on rolling out our DFY marketing to the clinic.
Next steps include:
- Rolling out phase 2 of the website which will include an e-commerce element, allowing the clinic to sell products directly to their customers
Looks fantastic, the entire website is looking beautiful. I browser several of the tabs. I am thrilled for it to go live
