The starting point
There are 60+ Alma partner clinics across the UK who provide laser-based treatments, powered by Alma devices. Many clinics had little to no marketing expertise, low patient visibility, inconsistent lead flow, and underutilised devices immediately post-installation.
What were their challenges?
Clinics purchasing Alma devices lacked the tools, resources, and know-how to generate patient demand quickly. This meant devices were sitting idle, ROI periods were extended, and treatment bookings were inconsistent.
Their goals:
- Rapidly increase patient enquiries and bookings
- Provide professional marketing content
- Ensure clinics could start monetising their investment straight away
Risks without support:
- Idle staff and empty appointment books
- High equipment costs with slow ROI
- Clinics are reliant on low-value treatments with limited patient lifetime value
- Declining patient numbers and potential dissatisfaction with Alma devices
The treatment plan
Launch the ALMA Digital Accelerator Campaign—a fully managed, three-month program designed to drive local patient demand via Meta platforms (Facebook & Instagram).
Quick wins
- Professional video shoots and content production for immediate ad-ready assets
- Bespoke Meta ad campaigns targeting patients in each clinic’s catchment area
- Automated patient nurturing through Boxly to reduce response times
The long-term plan
- Monthly campaign reviews with clinics
- Real-time performance dashboards and analytics
- Templated landing pages and lead forms to streamline bookings
In order to achieve this, we delivered a rollout approach that allowed us to achieve maximum impact with the time and resources given. This includes:
- Step-by-step onboarding of 60+ clinics
- Campaign activation
- Ongoing optimisation over three months
Delivering success
- 800+ patient enquiries generated
- 20+ new enquiries per clinic within the first few weeks
- 5M+ Meta ad impressions, reaching 1.75M potential patients
- 47,000+ website visits and 340,000+ social engagements
- Clinic lead response times reduced from 16 hours to <3 hours using Boxly
Building Momentum
Alma clinics now have access to professional, ready-to-use content, campaign structures, and automated lead nurturing tools for ongoing patient demand.
Next steps include:
- Expansion of the Digital Accelerator Campaign to more clinics
- Deeper integration of Boxly automation
- Continued content-led campaigns to drive long-term patient loyalty and ROI
Quite frankly, LTF just get it. The LTF Accelerator Program is what I call the marketing cheat code.
