The starting point
The Stockbridge Clinic is an award-winning, doctor-led medical clinic in the heart of Edinburgh, specialising in aesthetic, regenerative and preventative medicine. With a strong reputation and loyal patient base, the clinic had already proven popular. However, as demand grew, so did the challenge of managing digital marketing in-house.
Clinical Director & Lead Aesthetic Doctor, Dr Ben Taylor-Davies, and Managing Director, Dr Jack Henderson, recognised that to scale effectively, they needed expert support. Having heard strong recommendations across the aesthetics industry, they chose to partner with LTF Digital in May 2025.
What were their challenges?
Before working with LTF, The Stockbridge Clinic encountered multiple challenges, including a lack of time and in-house expertise to manage digital marketing effectively. They needed to increase patient numbers, enhance their sales pipeline, and ensure repeat business from existing patients, all while expanding their online reach and visibility. From this, we dissected their approach and developed some goals to achieve growth:
Their goals:
- Drive more patient bookings
- Increase website traffic
- Gain greater clarity on how digital performance could support long-term growth
Risks without support:
- Declining patient numbers
- Under-utilised staff capacity
- Slower return on investment for new technologies and treatments
The treatment plan
LTF Digital stepped in as a trusted extension of the team, taking ownership of their digital presence while ensuring strategy aligned with the clinic’s long-term business objectives. Our services included:
- SEO
Optimising visibility in search to attract more patients - Paid Media
Targeted campaigns to drive bookings and awareness - Content Creation & Optimisation
Tailored for the clinic’s services and audience - Email Marketing
Consistent campaigns that nurtured both new and existing patients - Advisory Support
Including conversion rate optimisation, lead nurturing, and patient satisfaction strategies
Quick wins
We developed quick wins, involving launching well-crafted paid campaigns and targeted emails, boosting patient engagement almost immediately. For the long-term, we rolled out an integrated marketing plan combining organic growth with paid activity, ensuring The Stockbridge Clinic had both immediate results and sustainable momentum.
Measurable impact
Even within the first few months, the impact was clear and measurable:
- 79% increase in website sessions
- 28% improvement in average search ranking position
- Consistent email campaign performance, averaging a 55.9% open rate and 4.62% click rate
- Recently, we supported Jack and Ben with an email campaign to promote an in-clinic event where patients needed to pre-register due to limited slots. The campaign was planned to run across multiple channels, but much to our delight, all slots were fully booked within minutes of the email being sent.
Building Momentum
Our partnership with The Stockbridge Clinic continues to grow stronger. We remain their trusted partner in digital marketing and performance analytics, supporting Ben, Jack, and the wider team in achieving sustainable growth.
Next steps include:
- Refining campaigns
- Enhancing lead nurturing
- Expanding their visibility further to ensure The Stockbridge Clinic remains one of Edinburgh’s leading destinations for aesthetic and regenerative medicine.
The differenc ein our clinial practise has been massive
