In an industry often judged by surface-level results, the LTF Leg Up Foundation was created to focus on something deeper: confidence, dignity, and well-being.
Launched by LTF, the Leg Up Foundation exists to support medical aesthetic clinics that have the skill, compassion, and desire to make a difference, but not always the financial means to invest in high-level digital marketing. At the same time, it creates access to pro bono aesthetic treatments for patients whose lives have been impacted by medical trauma, illness, or scarring, and who would otherwise be unable to afford care.
This is marketing with meaning, and Rediscovered Skin Clinic is a powerful example of what’s possible when growth and purpose work together.
The Scholarship That Turns Growth Into Impact
Through the Leg Up Foundation Scholarship Programme, LTF offers one selected clinic each year a full year of Done-For-You (DFY) digital marketing, including strategy, execution, and a brand-new website, all completely free of charge.
In return, the clinic commits to delivering 5% of their aesthetic treatments on a pro bono basis to patients who have experienced:
- Facial disfigurement (congenital or through accident)
- Surgical or trauma scarring
- Neurological conditions
- Cancer treatment and recovery
- Other medical trauma impacting confidence and mental well-being
The result is a model where business growth directly funds human impact.
Rediscovered Skin Clinic: A Clinic With Heart
Rediscovered Skin Clinic was awarded the Leg Up Foundation scholarship following a rigorous evaluation and judging panel in September 2025.
From the outset, they embodied everything the foundation stands for: a patient-first mindset, clinical excellence, and a genuine desire to help people feel more like themselves again.
Since winning the scholarship, LTF has rolled out its full DFY marketing package for the clinic, including:
- A full website redesign and rebuild (currently in progress)
- SEO and ongoing optimisation
- Educational blogs
- Email marketing
- Google Business Profile management
- Website updates
- Full account management and monthly reporting
This support removes the financial pressure of marketing investment, allowing the clinic to focus on both growth and giving back.
Pro Bono Treatments That Change Lives
As part of their scholarship commitment, Rediscovered Skin Clinic has already delivered nearly £3,000 worth of pro bono aesthetic treatments, supporting both new and existing patients.
So far, this includes:
- Dermal filler for significant volume loss for a patient living with MS
- Ongoing microneedling for a patient with surgical scarring
- BBL Forever Clear treatment course for a patient with acne
- Botox for a patient with Parkinson’s
These treatments aren’t about vanity; they’re about restoring confidence, easing emotional distress, and helping people reconnect with their sense of self.
And this is only the beginning. More pro bono treatments are planned as the partnership continues.
Why This Matters
The Leg Up Foundation proves something important:
Ethical practice, commercial growth, and social impact don’t have to compete; they can fuel each other.
By helping clinics grow sustainably, we create the capacity for them to support patients who need it most. Everyone wins: the clinic, the patients, and the wider industry.
Industry Recognition: Aesthetics Awards Nomination
We’re incredibly proud to share that LTF has been nominated at the Aesthetics Awards 2026 for this initiative, specifically for the Zenoti Award for Best Initiative / Strategic Project in Aesthetics.
This nomination recognises not just marketing performance, but innovation, ethics, and long-term impact. All values that sit at the very core of the Leg Up Foundation.
To be acknowledged alongside such inspiring work across the industry is an honour, and it reinforces why this programme matters.
Looking Ahead
This is just the start!
LTF is committed to expanding the Leg Up Foundation, supporting more clinics, and reaching more patients whose lives can be meaningfully improved through medical aesthetics, when access is made possible.
Because sometimes, all a clinic needs is a leg up, and all a patient needs is someone willing to help.
If you are a medical aesthetic clinic that would like to be considered for the next LTF Leg Up Foundation Scholarship, please keep an eye on the website, applications will open in April 2026.
