Working alongside Merz on an ongoing basis delivering a brand new Consumer and HCP platform for Ultherapy, as well as building and driving new Social media channels, and celebrity social media campaigns.
The work we did included:
• Taking an existing site, we polished the design to make it more slick and impactful, and more enticing
• We improved the site speed for Google / SEO
• Made the site easier to navigate – replacing an overly complex and hard to find menu easy for all
• Improved SEO copy around the brand and items that people are likely to search for e.g. “Before and After Photos”
• Overhauled the clinic finder tool to create individual pages for each clinic to maximise local search results on Google
• Create a blog to help long term SEO
• Introduced more CTAs to encourage enquires from HCPs