Located in Birmingham and with satellite facilities in Hereford and Nottingham, The Beauty Gurus attract patients from throughout the UK by bringing together the finest surgeons and the best after-care service in some of the most prestigious hospitals in the UK. They specialise in breast enlargements and reduction, tummy tucks and facelifts.
Aesthetics is highly competitive and it is essential to optimise marketing spend. The Beauty Gurus felt that their spend on lead generation was not yielding the results expected or desired. They turned to LTF for a more holistic and cost-effective digital marketing-based solution.
LTF carried out a thorough review of The Beauty Gurus’ customer acquisition strategies. We recommended a combined approach based on social media campaigns, targeted Google ads, improved landing pages and conversion rate optimisation. LTF also created an automated workflow to make it easier to nurture leads with minimum effort, capturing emails and educating potential customers towards conversion. This has led to an upturn in conversion rate of more than 100%, a powerful return on marketing investment.