Skin Happy is a highly specialised skincare and beauty treatments clinic in Linlithgow, 20 miles west of Edinburgh. Founder, owner and lead practitioner Tina Arnot has an impressive track record, having risen to the top of the pharmacy profession as Principal Technician at Edinburgh’s Western General Hospital and lecturing at Telford College in Edinburgh. She then retrained as a dental nurse before specialising in aesthetics. She offers all non-surgical aesthetics treatments, from skin rejuvenation to peels and also offers laser tattoo removal.
A website is never complete – there’s always something to do or change! But Skin Happy’s previous web presence was actively hurting rather than helping the business. The site lacked a professional feel. It was attracting lower-grade clients not aligned with Tina’s qualifications and product offer. And furthermore, the site was often failing to lead to conversions. Worse still, Skin Happy was not always being found by search engines. And the old site also did not have a built-in booking system – losing clients and creating manual effort.
LTF elevated the whole look and feel of the Skin Happy site, incorporating colour schemes and design elements to elevate the profile of the business. It is now a far more professional-looking site, inspiring confidence among potential clients and moving them efficiently towards participation and making a sale. LTF’s site is also mobile-responsive and integrates full booking functionality.
LTF’s blended approach also ensures that Skin Happy’s new website gets visitors. We implemented best-practice SEO and strong blog content strategies to attract new clients long-term, for example those searching by subject rather than, say, location. This has resulted in a 53% uptick in unique user visits to the site, and a similar increase in billable bookings.